A cartoon “Yo-Kai Watch”, Kawaii Yo-kai characters appear in various snacks.

A cartoon “Yo-Kai Watch” is the latest trend among Japanese school children. “Yo-kai” means a little cute specter or specters.

Here are some fizzing candies with Kawaii Yo-kai characters.

810Wla2AzaL__SL1326_Reference amazon.co.jp
Yokai characters appear in various products including snacks.
Why are they so popular now?
Let’s take a look at the story of “Yo-Kai Watch”.

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Reference nikkei.com/article/DGXMZO79791880X11C14A1000000/
Keita, the main character of the story, is a common primary school student. One day, he met a Yo-Kai Watch butler and obtained a watch called “Yo-kai watch”, or a specter watch, with which he can see those cute little specters.
The world described in the story is full of such little specters and they cause a lot of problems to humans.

youkai3

Reference nikkei.com/article/DGXMZO79791880X11C14A1000000/
When Keita puts on the watch, he gains the ability to see the specters.
When Keita wins a battle against little specters, he makes friends with them and gets medals from them.
Whenever he installs the medal into his Yo-kai watch, he can call any Yo-kai to solve problems with them.

youkai2

Reference nikkei.com/article/DGXMZO79791880X11C14A1000000/
How cool it is! You can blame the specters for any tricks you played.
When your mom gets mad at you for something you did, you can just say, “It was not me, Yo-kai did it.”

Wrapped up by Sou

sou5

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